Atelier 13
Client Overview
Atelier 13 is a full-cycle European marketing and advertising agency. Learn more →
July 2026 – Present
Growth Marketing & SMM Strategist
My Role
- 1. Commercial strategy & financial modelling
- 2. Content strategy across Instagram, TikTok & LinkedIn
- 3. Creative development for performance campaigns
Client Goals
- Make Atelier 13's offers clearer, more commercially grounded and tied to business outcomes.
- Build one consistent content system across social media platforms.
- Attract qualified leads and filter them by budget, margins, capacity and readiness to start.
My Approach
Commercial modelling
Built a financial model based on benchmarks, connecting campaign budget with acquisition cost, revenue, margins and potential outcomes.
Offer & messaging
Turned the model into clear, commercially grounded offer concepts.
Social media systems
Built a content matrix with a clear role for each platform.
Content production
Wrote and produced Reels, carousels, TikTok scripts and LinkedIn posts.
Performance creative & lead qualification
Created advertising creatives and a questionnaire to qualify leads.
Benchmark Research & Financial Model
This benchmark-informed model connects campaign investment with acquisition cost, leads, customers, revenue, margins and projected return. It shows how different assumptions affect the potential business outcome.
I built the financial model to help A13 understand whether the campaign economics made sense before scaling spend. Using benchmark-based assumptions, it estimated the full funnel from impressions to customers, including expected lead volume, conversion rates, CAC, and revenue potential across different scenarios.
* Figures shown are model projections based on industry benchmarks and selected assumptions. They do not contain any real client data and are not guaranteed client results.
Video Content
Skills Applied
- Financial modelling
- Benchmark research
- Funnel & ROAS analysis
- Customer acquisition analysis
- Offer development
- Growth strategy
- Performance creative
- Lead-generation strategy
- Multichannel campaign strategy
- Conversion copywriting